Posts

Showing posts from February, 2020

my second post

The development of digital marketing is inseparable from technology development. One of the key points in the start of was in 1971, where  Ray Tomlinson  sent the very first email and his technology set the platform to allow people to send and receive files through different machines. [10]  However, the more recognisable period as being the start of Digital Marketing is 1990 as this was where the  Archie search engine  was created as an index for  FTP  sites. In the 1980s, the storage capacity of computer was already big enough to store huge volumes of customer information. Companies started choosing online techniques, such as  database marketing , rather than limited  list broker . [11]  This kind of databases allowed companies to track customers' information more effectively, thus transforming the relationship between buyer and seller. However, the manual process was not so efficient. In the 1990s, the term  Digital Marketin...